Project Overview
Inspired by the Pistachio Nut, a brand new logo, brand guidelines and website was born for Nutshell
Challenge
Nutshell wanted a high-end yet nature-inspired concept for their brand. We needed to reflect the courage of opening a brand new restaurant, the quality of the ingredients, that passion of the owners, the high-end, top-quality and glorious flavour of the food; and we needed to reflect this in everything from business cards to logos to a brand new state-of-the-art website.
¨We were really impressed with the way Appetite supported us through and after the project, they were fast to respond and came with new ideas that we hadn’t even thought about and helped us to understand everything we didn’t know. Thank you Appetite!¨ Marwa Alkhalaf; Restaurant Owner
Solution
Inspired by the pistachio nut, we started with the logo and chose to provide a hand painted watercolour image that flows, is easily recognisable and is effortlessly unobtrusive. We introduced brand guidelines that reflect the wonders of the dishes served, that reflect the chic and fashionable locale. This was also reflected in the new website and we created a stunningly elegant, simple, but high-end site that is easy to use and has nothing to hide.
Results
Nutshell saw a significant increase in both footfall into their London restaurant and also through their website traffic and engagement.
The client was impressed by our ability to cement their establishment as one of the globe’s most chic and trendy areas.
