Project Overview
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Challenge
Emmi wanted to be one of the first on the market to engage with consumers digitally, whilst also educating their key audience about the benefits of their range and their new Emmi good day milk drink.
“The team effectively managed the relationships between their two clients actively offering up suggestions to reach the maximum potential in the development. Because of their effective communication skills, they were able to deliver a professional, fully-functioning solution. They have ideas and expertise that pushed us toward the best end product. Instead of blindly following our brief, they gave us feedback to benefit the collaboration. They were also very flexible, allowing for personal, quick service.” Susanne McKinley; Marketing Manager TetraPak
Solution
We created an interactive online quiz that would educate customers on the benefits of Emmi’s products. Customers could enter the quiz by using their mobile phones to scan a unique, one-time-use QR code. Each pack has a unique QR code, giving Emmi access to an array of information including which variety from the range was scanned and time and location of the scan, helping facilitate additional customer data collection. The one-time-use QR code helped Emmi engage with individual customers with a view to understanding them better and provide some indication of proof of purchase.
Results
Using Emmi’s design, we built a responsive mobile web app and a fully responsive WordPress site that works across all screen sizes, with comprehensive site hosting. Our interactive quiz solution proved particularly effective for user engagement, while the data collection solution we created was integrated into the company’s cloud system.
The average time spent on the quiz page linked to Emmi’s website was 2:13 mins with an impressive quiz completion rate of 94%, simultaneously helping to educate consumers and raise the profile of the Emmi good day milk drink.
