Our team designed ads that were posted on Tap Native platform, from which the brand got well over ten thousand additional clicks to the new webpage in the first 4 weeks. Social media followings grew, and customers are now able to inform themselves and reach out to VSL#3 from wherever they may be and do so at any time. Sales grew rapidly. Before Covid-19 sales were predicted to return to before prescription licence sales. Online sales have been largely unaffected by the current situation. Thanks to the dedication towards digital marketing, the strategy is able to shift away from events and focus on secure channels for sales. We are proud of the transition that VSL#3 has made from primarily B2B into a B2C brand of polybiotic food supplement.