Connected Packaging

Interactive Quiz for Emmi

  • 2 min and 13 sec

    Time spent on the quiz page

  • 94%

    Quiz completion rate

  • Graphic Design
  • Web & Game Development
  • Native Advertising

Founded originally in 1907, Swiss dairy company Emmi AG have an impressive history preceding its current status as a market leader in value-added dairy products. They are a Swiss milk drink without lactose that contains high-quality protein, easily digestible milk fat as well as a multitude of valuable minerals, including calcium and vitamin D.

Emmi wanted to establish themselves and cater to broader dietary requirements too. They wanted to be one of the first on the market to engage with consumers digitally, whilst also educating their key audience about the benefits of their range and their new Emmi good day milk drink. 

AN INTERACTIVE ONLINE QUIZ THAT WOULD EDUCATE CUSTOMERS

“Appetite Creative’s innovative campaign was the ideal solution for us. Alongside Tetra Pak, they made sure they knew exactly what we needed then developed and delivered a campaign with precision and professionalism. Consistently communicative and flexible, the web redesign and quiz campaign have certainly helped to build awareness of our new Vitamin D and Calcium 'good day' milk drink and build engagement with our brand.”

Amir Maslic,
Senior Product Manager,
Emmi Schweiz

Challenge

Emmi wanted to be one of the first on the market to engage with consumers digitally, whilst also educating their key audience about the benefits of their range and their new Emmi good day milk drink.

Solution

We created an interactive online quiz that would educate customers on the benefits of Emmi’s products. Customers could enter the quiz by using their mobile phones to scan a unique, one-time-use QR code.
Each pack has a unique QR code, giving Emmi access to an array of information including which variety from the range was scanned and time and location of the scan, helping facilitate additional customer data collection. The one-time-use QR code helped Emmi engage with individual customers with a view to understanding them better and provide some indication of proof of purchase.

Result

Using Emmi’s design, we built a responsive mobile web app and a fully responsive Wordpress site that works across all screen sizes, with comprehensive site hosting. Our interactive quiz solution proved particularly effective for user engagement, while the data collection solution we created was integrated into the company's cloud system. 

The average time spent on the quiz page linked to Emmi’s website was 2:13 mins with an impressive quiz completion rate of 94%, simultaneously helping to educate consumers and raise the profile of the Emmi good day milk drink.

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