22.03.2022

Hubbub around NFTs: Week in review 15-21 March

Published by Appetite Creative

In the metaverse, the pace of change is very fast! That's because networks are vying to get better as demand grows by the day and blockchain must become more scalable. This week, we take a look at new advances in blockchain, from fundraising to new partnerships.

But first of all, we would like to thank all the webinar participants and speakers. We had a great webinar on Thursday on "Potentials of NTFs and Metaverse for Marketing Campaigns".

If you missed the live webinar, you can watch the recording on Appetite’s YouTube. We talked about: Customer loyalty campaigns, sustainability, privacy and ownership concerns in the Metaverse, and much more!

 

Metaverse

#1. Optimism Raises $150 Million in Series B Funding

Optimism, an Ethereum scaling solution, is now valued at $1.65 after securing $150 million in Series B funding.

Ethereum has become an extremely popular computing platform with numerous DeFi and NFT applications. The dramatic increase in developer and user demand has led to equally high gas charges. Optimism, on the other hand, offers significantly lower costs, latency, and much higher throughput compared to Ethereum Layer 1 alone, without compromising the security features of the underlying blockchain.

According to the latest statistics from DeFi Llama, Optimism has closed more than $360 million in total value locked (TVL) on the platform. The figures show a steep increase of 96.6% in the last week of October, from $150 million to $295 million in three days. In January this year, TVL reached nearly $400 million.

 

Social Media

#2. NFTs are on their way to Instagram!

Well, the timeline is not clear yet, but Zuckerberg admitted that users will soon be able to connect their wallets to their Instagram accounts to use their NFTs and Mint tokens on the platform.

Instagram is not the first popular platform to announce this, before Twitter announced that "Twitter Blue" (Twitter Premium) subscribers will be able to use their NFTs as profile pictures on their account, Which is now possible for iPhone users only.

 

Collaboration

#3. HSBC joins the metaverse

HSBC, the British multinational investment bank and financial services holding company, has announced that it has partnered with the virtual blockchain gaming platform “The Sandbox”. According to the platform's parent company, Animoca Brands, HSBC is the first global financial services provider to join The Sandbox metaverse.

Over the last year, Sandbox has partnered with many big names including Snoop Dogg, Adidas, Atari, Samsung, Gucci, Warner Music Group and others to invest in the Metaverse.

HSBC will have a land in the Sandbox Metaverse, which will be developed and connected with various activities such as sports, games and so on.

 

Celebrities

#4. Rihanna enters Fenty beauty in Decentraland

Rihanna (singer and actress) has been shining like a diamond in the beauty and skincare market for the past 4 years with her brand Fenty.

She recently filed a new set of trademark applications to offer her company's cosmetics and products in a "virtual" format in the metaverse.

Although we do not yet know what her exact plans are, it seems interesting and one to watch!

 

Blockchain

#5. MetaMask tokens have been confirmed

If you have been into crypto and NFT transactions so far, you may have, or at least be familiar with, MetaMask, the popular Ethereum wallet that is now officially launching its own token.

MetaMask recently surpassed the 30 million monthly active users mark. That's an increase of over 40% since November when the company behind it - ConsenSys - was valued at only half of what it is today.

 

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