We’ve been seeing some cool advancements in packaging lately, especially when it comes to staying connected and accessible. All thanks to stuff like QR codes. Phil Archer, Director of Web Solutions at GS1, spilled the beans on this during his presentation at the Connected Packaging Summit. His chat covered everything from the basics of QR codes to the extra capabilities of the GS1 Digital Link standard and how these 2D barcodes could totally change the packaging game.
GS1 Digital Link and Trusting Brands More
Phil explained that the GS1 Digital Link can squeeze a company’s domain and product identifier right into the QR code. This not only boosts trust from consumers, but it also makes things run smoother. Plus, you can get at this info even if you’re offline, and it can act as a URL to bring you to more details online.
QR Codes for Consumers
Phil chatted about the idea of using a service to point consumers to the exact info they’re looking for, like details about sustainability or versions in different languages, all from scanning a QR code. He thinks QR codes might even kick 1D barcodes to the curb, marking the next phase of connected packaging.
Moving to 2D Barcodes
He also talked about the worldwide shift from old-school barcodes to 2D barcodes. Both retailers and consumers wanting more data is what’s pushing this change. It’s shaking things up in everything from retail to healthcare and construction.
2D Barcodes as Mini Info Channels and the Magic of the Resolver
According to Phil, these 2D barcodes could work like an info channel, letting brands give consumers all sorts of extra details about their products, such as sustainability data, where it comes from, instructions, recipes, and more. He mentioned this tech called a “resolver” that links products to whatever info is needed, making it easier to run digital campaigns or make the supply chain more transparent. This software is open source on GitHub and follows GS1 standards.
Hurdles to Jump and the Future of AI
When it comes to rolling this out, Phil said the biggest obstacle is getting brands to understand and use this technology. As for how AI might play a part in the packaging industry, Phil reckons it could make big waves, but he wasn’t ready to say exactly how AI could contribute to sustainable, quality packaging down the line.
Overall, Phil Archer’s talk was a goldmine of information on the evolving world of QR codes and how they could transform the packaging industry. From the GS1 Digital Link standard to the upcoming phase of connected packaging and the potential of AI Phil gave us a glimpse of a future where packaging is not only a container for a product but also a rich source of accessible and valuable information. By focusing on innovative tech and understanding the need for brands to get with the program, Phil made it clear that QR codes could be a big part of making packaging more connected and informative.
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Missed the live session? Don’t sweat it! You can check out the recorded version on our YouTube channel, or listen to the podcast on Spotify.